Published by Foreign Policy Design Group, Critical Mass is a biannual magazine that explores a brand’s ripple effect across the globe, from patterns in consumer spending to environmental implications. Packaged in a handy format, it combines quality cultural writing with intelligent design to showcase how a brand’s living legacies extend beyond mere aesthetics and profit margins, particularly in the ever-changing face of global consumerism.
Our first issue takes its cue from a recent Yayoi Kusama exhibit, “LIFE IS THE HEART OF A RAINBOW”, held at National Gallery Singapore. Here, we explore not just Kusama’s life and work, but also the history of blockbuster exhibitions, the relationship between art and mental health, and an insider’s look at museum merchandising.
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