This booklet forms the opening section of Brand Guide: Singapore Edition, originally clipped into the complete publication as its conceptual preface.
It brings together founding reflections by Yah-Leng Yu and Arthur Chin, alongside essays by Amit Vit and Justin Zhuang, framing the intent, context, and cultural moment in which the Brand Guide was produced.
Produced as part of the original print run and separated only due to a surplus at printing, these copies are not excerpts or reprints, but original components of the publication.
A compact editorial object — typographic, reflective, and self-contained.
## This item is a standalone introductory booklet and does not include the full Brand Guide publication.
