From the archive.
During a recent studio packing for move, we uncovered a small cache of something we thought was long gone — original copies of Brand Guide: Singapore Edition, sold out for more than a decade. These are not reprints. They are the last remaining copies from the original production run.
Brand Guide: Singapore Edition is the first volume in the Brand Guide series by Foreign Policy Design Group. Produced at a moment when Singapore’s design culture was finding its voice, the publication documents 17 homegrown brands whose work signaled a quiet but confident shift in the city’s creative landscape.
Rather than presenting polished outcomes alone, the guide records process: brand thinking, design decisions, false starts, and moments of conviction. Through reports, visuals, and firsthand anecdotes, it captures the often-invisible labour behind building a brand — from early intent to final form.
The publication comprises 468 pages, presented in a clip-bound folder with four separate booklets and a set of printed inserts. Each copy was printed and hand-assembled in Singapore, reflecting the pace and care of an earlier studio era.
The guide has since been recognised internationally by D&AD, ADC, TDC, and Tokyo TDC.
Once these copies are gone, the edition will return to the archive.
Please allow 1–2 business days for processing prior to shipping.
For bulk orders, contact shop@foreignpolicy.design for a consolidated shipping rate.
